New Cleveland Cavaliers logos have been leaked online and we so have to see them right now!
After first glance, it may not look like a major departure from what the Cavs were already doing, but upon further inspection, there are a few key takeaways. The first is the swords have been removed from both their shield and script C logos. While the wine color remains prominent, it is more golden than the previously gold looked. Plus, there is a throwback to a popular Cavs logo…
Here is how the previous logos differ from the ones that were leaked out on Thursday morning.
New Cleveland Cavaliers logos leaked
Though the shield and script C logos are only slightly different due to a color change and a sword removal, the big takeaway is the tertiary logo. It is a throwback combination of the 1990s-era Cavs logo where the V resembles a basketball net. What is interesting though is this new throwback tertiary logo uses the same color scheme associated with the team now and not the 1990s colors.
After what was a surprisingly fun season for the Cavs, they look to do something they have not been able to accomplish since LeBron James left for a second time: Make the Eastern Conference Playoffs. Cleveland came up just shy of pulling that off, as they fell to the Brooklyn Nets and then the Atlanta Hawks in their two play-in tournament games. This new core seems to be on-the-rise.
Uniform changes and logo updates are commonplace in professional sports. Though some are seen as untouchable, it is more likely to happen when a team either has not won very much recently, or has just started winning. The idea is the Cavaliers will sell more merchandise now ahead of what should be a breakthrough season for this team. They need to make the playoffs.
While losing the swords is tough for some to swallow, getting the 1990s logo back is a good move.